传递文化魅力 美食IP助力泸州老窖特曲实现品牌深度渗透

CHENGZONGYUANZHILI,XINGYINSHIWENHUA,YANGZHONGHUAYINSHIMEIXUE。2018NIAN,LUZHOULAOJIAOTEQUXIESHOUZHONGGUOPENGRENXIEHUIZAIQUANGUOFANWEINEIKAICHUANGXINGJUBAN“NONGXIANGZHENGZONG·ZHONGGUOWEIDAO”ZHONGHUAMEISHIQUNYINGBANGHUODONG。HUODONGLISHIYINIAN,YISHUANGCHENGTONGQIDEFANGSHI,ZOUGUO6ZUOLISHIWENHUAMINGCHENG,XIESHOU48WEIZHONGGUOPENGRENDASHI,ZHONGXIANSHUSHIDAOZHENGZONGHUAXIAMEISHI,SHUQIANJIACANYINZHONGDUANJIJICANYU;JIANGXINPAISHE6BUMEISHIWEIJILUPIAN,YONGFENGFUDEJINGTOUYUYANWEIZHONGHUACHUANTONGYINSHIWENHUADASHANGXIANMINGDEZHUJIAO;CHONGFENLIYONGXIANSHANGXIANXIAPINGTAIYUXIAOFEIZHEZHANKAICHUANGYIHUDONG,TUICHUJINGMEIDE“ZHONGHUAMEISHIXUNWEIZHILV”H5,JIGUORENCHENGXIANLEKEGUAN、KEGAN、KEPINDEZHONGHUAYOUXIUYINSHIWENHUA,LIANXUZHANHUO4XIANGYINGXIAODAJIANG!

开行业先河 泸州老窖特曲打造美食IP

深圳长葛股票配资JIUSHITONGYUAN,HUWEIZENGYI。LUZHOULAOJIAOTEQUKAIXINGYEXIANHE,LIANHEZHONGGUOPENGRENXIEHUIZAIQUANGUOFANWEINEIZHANKAIZHENGZONGHUAXIAMEISHIPINGXUANHUODONG,ZHELIDAZAOBAIJIUXINGYESHOUGEMEISHIIP——ZHONGHUAMEISHIQUNYINGBANG,HANGAIQUANGUOZHONGDUOCAIXI。DANGGECAIXIZHENGZONGDEMEISHIYUDAONONGXIANGXINGBAIJIUJIYIBIAOZHUNDEZHIDINGZHEHEYINLINGZHE,LIANGZHEDELIANHEGANGHAOHUYINGLELUZHOULAOJIAOTEQUZHONGHUAMEISHIQUNYINGBANGDEZHUTI——NONGXIANGZHENGZONG·ZHONGGUOWEIDAO。

WEILETUCHU“ZHONGGUOWEIDAO”ZHEIYIHEXINGAINIAN,LUZHOULAOJIAOTEQUGOUJIANLEYITAOWANZHENGDEPINPAISHIBIETIXI:JIEHEXIJU、SHUFA、QINLE、CHAYIHENIANGJIUJIYIGOUCHENGCHONGMANCHUANTONGWENHUAMEILIDEHUDONGXIANCHANG;DUIXIJIEYANKEBAKONG,WANYANCAIPU、YAOQINGLINGPAIDOUSHIFENJINGXI,FUYOUCHUANTONGWENHUAYUNWEI。ZHEIYIZHONGCHENJINSHITIYAN,RANGSHOUZHONGDUI“ZHONGGUOWEIDAO”DEGANZHIJUXIANGHUA,CONGERZAIGELEIWENHUADEYIMAIXIANGCHENGZHONGWANCHENGDUILUZHOULAOJIAOTEQUXINGYEDIWEIHENONGXIANGBIAOGANJIAZHIDERENKE。

多渠道创新互动 借情感营销扬饮食美学

ZHONGHUAYINSHIMEIXUESHIYINSHIWENHUAHESHENMEIJINGYANDEJILEIHEZAICHUANGZAO,CHENGXIANSHIYEGUANG、CENGCISHEN、JIAODUDUO、PINWEIGAODETEDIAN,QIJINGSHENZHUZHIZAIYUYIYINSHIWEIMEIJIE,XUNQIUYIZHONGGENGGAODEJINGSHENMANZU。

ZHONGHUAMEISHIQUNYINGBANGCONGCHUANTONGSHOUYIRUSHOU,RANGYINSHIRUKOU、RUWEI、RUXIN,CHENGWEIRENYURENZHIJIANDENIUDAI,RANGGUORENGANSHOUCHUANTONGJIYIMEILIDETONGSHI,YIMEISHIZUOWEIWENHUACHUANBODEZHONGYAOZAITI,YINDAODAZHONGCONGMEISHI、MEIWEI、MEIQI、MEIJINGDEHEXIETONGYIZHONGTIHUIDAORENSHENGDELEQUHEMEIMIAO,CONGERHONGYANGHEFUXINGZHONGHUAYINSHIZHIMEI。JINGZHANDEDAOGONG,YOUMEIDEZAOXING,SE、XIANG、WEIDETONGYIDENGYISHUHUADESHOUFA,JIGUORENYISHIJUEDESHENMEIHEWEIJUEDEXIANGSHOU;TONGGUOBAIPAN、MINGMING、WENHUASUYUANDEXIANGXINGHEYUYI,YIJIDUOQUDAODECHUANGXINHUDONG,JIANGYINSHIWENHUALAJINDAZHONGDE配资公司 ,FUYUYINSHIYI“YANHUOQI”,RANGZHONGHUAYINSHIZHIMEISHENRURENXIN。

深圳长葛股票配资SUIZHENIANGUANJIANGZHI,LUZHOULAOJIAOTEQUZHENGHEXINMEITIJUZHEN,FABULEYINSHIMEIXUEGAINIANHAIBAO,KAIZHANCHIHUODITUDAKADENGYIXILIEHUODONG,TONGSHITUICHU“ZHONGHUAMEISHIXUNWEIZHILV”H5,YIYIJINGDAODIDEZHANGTUJIANGBADACAIXIDIYUWENHUAHEMEISHIMINGCAIJIEHEQILAI,CHUANGXINDAZAO“CHOUQUXINNIANKAIYUNCAI”DEQUWEIHUDONG,JIEZHU“NIANWEI”、“JIAWEI”、“XIANGCHOU”DENGCHUDAXIAOFEIZHENEIXINDEQINGGANHUDONG,TUOKUANZHONGHUAMEISHIQUNYINGBANGDECHUANBOMIAN。

CHUCIZHIWAI,LUZHOULAOJIAOTEQUHAIZHENGHEAIQIYI 、TENGXUNSHIPIN、BILIBILISHIPIN、GEDAMENHUWANGZHAN、BAOKANZAZHIDENGZHONGDUOMEITIQUDAOCHUDAXIAOFEIZHE,ZENGJIAZHONGHUAMEISHIQUNYINGBANGPUGUANGLV,CHUANBOMEISHI、MEIWEI、MEIJIUDESHENMEITIYAN。ZHONGHUAMEISHIQUNYINGBANGZAIXIANHUAXIAYINSHIMEIXUEDEFENGMAOYUTESE,BIJIANGCHENGWEIHONGYANGZHONGHUAYINSHIMEIXUEDEQIZHI。

深圳长葛股票配资LUZHOULAOJIAOTEQUSHIZHONGGUOZUIGULAODESIDAMINGJIUZHIYI,YESHIWEIYICHANLIANLIJIEQUANGUOPINGJIUHUI“GUOJIAMINGJIU”CHENGHAODENONGXIANGXINGBAIJIU;QILIJING690YUNIAN,YICHUANCHENGLE23DAIRENDELUZHOULAOJIAOJIUCHUANTONGNIANGZHIJIYIZAI2006NIANRUXUANSHOUPI“GUOJIAJIFEIWUZHIWENHUAYICHAN”;ZHENGSHIYINWEIYOUZHEIYANGHOUZHONGDELISHIJIDIANHEJINGZHANDEJIYICHUANCHENG,LUZHOULAOJIAOTEQUCAINENGDANDEQI“NONGXIANGZHENGZONG”DEJINZIZHAOPAI。

深圳长葛股票配资CICILUZHOULAOJIAOTEQUYIYIGECHUANCHENGZHE、SHOUYIRENDECHUXIN,TUICHUZHONGHUAMEISHIQUNYINGBANGIP,YONGSHIJIXINGDONGQUSHOUHU、HONGYANGYUBAIJIUNIANGZAOJIYIYIYANGXINKOUXIANGCHUANDEZHONGHUAMEISHI。TONGGUOZHONGHUAMEISHIQUNYINGBANG,LUZHOULAOJIAOTEQUSHIXIANZHANLINGSHEJIANDAOQINRUNEIXIN,ZAIJIHUOZHONGHUAYINSHIWENHUADESHENGMINGLIDETONGSHIWEIPINPAIFUNENG。

深圳长葛股票配资JIESHI“NONGXIANGZHENGZONG·ZHONGGUOWEIDAO”ZHONGHUAMEISHIQUNYINGBANG,LUZHOULAOJIAOTEQUTONGGUOJICHUANGXINYOUYANJINDEXINGSHICHENGXIANZHONGHUAYINSHI,RANGPINPAISUIZHE“ZHONGGUOWEIDAO”DECHUANBOERGENGJIASHENRURENXIN。2019NIAN,LUZHOULAOJIAOTEQUHAIJIANGZAIQUANGUOSHUSHIGECHENGSHIJIXUTUIGUANGZHONGHUAMEISHIQUNYINGBANG,XIESHOUGENGDUOMEISHIMINGJIA,RANGZHONGHUAMEISHIQUNYINGBANGCHENGWEIMINGFUQISHIDESHITAN“AOSIKA”,DAILINGGUORENCHUANYUESHUBAINIANDESHIKONG,ZAILISHIDEZHANGHEZHONGTANXUNZHENGZONGZHONGGUOWEIDAO,CHUANCHENGYUHONGYANGZHONGHUAYOUXIUYINSHIWENHUA!

BIANJI : MAYAN

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来源:光明日报
编辑:GY653

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